Attract New Clients in 2020 with Custom Advertising

Have you set any new year’s resolutions for your business? We’re sure that many of you will be looking to get new clients and bigger profits in 2020, and Custom Advertising can help. Along with other marketing techniques, both online and off, branded promotional products are a great tool for attracting new customers and even winning back old customers.

Here are some of the ways Custom Advertising can help you build your customer base in 2020…

Exhibit at trade shows

Trade shows and expos are a great way to increase brand exposure and get seen in front of lots of new people or businesses, i.e. potential customers! You need to make a lasting impression at these events, even to that person who didn’t have time to stop and chat. The best way to do this is with freebies. Whether it’s a simple pen or something more exciting like a mug or USB stick, handing these out to people passing by will give them something to take away. Something with your brand name on it. That’s a great way to make sure you’re remembered after the event.

Entice back old customers

Retaining customers is much more cost-effective than always having to attract new ones. Chances are you’ve already got a bank of old customers to dig into. Ones that bought from you once and then never returned, or ones that were regular customers for a while and then stopped buying. Identify which ones of these might be good to contact and send them a free gift of a branded product (assuming you have their address) along with a note about how much you miss them. It won’t work on everyone, but a few of them might be tempted or reminded to buy from you again.

Revamp your brand

If you’ve had the same branding for a while and are struggling to make enough sales or get more customers, then it might be time to consider a rebrand or an update. When rebranding, it’s important to use up-to-date advertising products of your brand to spread the word and attract your target demographic to buy from you.

Whatever advertising products you need, we can help. From custom t-shirts to branded stress balls, we’ve got it all. Get in touch to find out more about our services or browse the range of products we offer.