How to Increase Brand Exposure and Awareness

Whether you’re a start-up business or are just trying to grow your business from whatever point it’s at, getting your brand seen is one of the hardest yet most essential tasks. You can craft convincing copy for your website that will make people want to buy from you, but that won’t help you much if people aren’t aware of your brand and your website in the first place.

Even if many of those people aren’t yet ready to buy from you, awareness is the first step toward becoming a customer at some point in the future. Here are some tips for giving your brand more exposure and increasing your brand awareness.

Search and social advertising

People who don’t know your brand name or what you do are most likely to find you online when searching for products or services related to those that you offer. Say you run a sports apparel brand, when someone searches for “new running shoes women” you will want your brand to be one of the first ones they see in the search results.

There are two main ways to achieve this, either by improving your website’s organic SEO ranking or by paying to run search ads to get your website to the top of the search results more easily. Even if they don’t end up buying from you, and even if they don’t click on your website, they are still likely to see your brand name, making them aware of you for future purchases.

You can also run ads on social media to help your brand gain more followers and reach more people with your content.

Create shareable content

Let your current audience do some of the work for you by creating content that they will want to share with others. Posting useful and interesting blogs on your website or entertaining posts on social media will encourage your customers and followers to share this content online. This means that all their followers will see your brand name attached to the content, and some of these people may never have heard of your brand before this point.

Give away branded products

You can also get your customers to show off your brand in the real world as well as the digital one. Including free branded items with a customer’s order gives them a generous gift that might improve their brand affinity with you. At the same time, if they use a branded pen in the office or carry a branded bag out and about, for example, then they are exposing your brand name and logo to more people.

If you want to used branded promotional products to increase brand awareness, then visit our online store to see the range of customizable branded products we have available. Or you can get in touch to find out more or to get a quote for your brand’s marketing needs.