Promotional Products for E-Commerce Businesses

When you run an e-commerce business, it’s easy to think of your marketing and promotion as solely being online. But there’s still a lot to be said for more traditional, offline methods of marketing. One method that can be very effective and versatile is the use of promotional products.

This article will look at the benefits of using promotional products for an e-commerce business and some of the most effective ways of doing so. First, let’s start with the benefits…

You’ll stand out from the online crowd

Pretty much every online business is running display ads, social media ads, and sending out emails to their customers. As a result, we’ve almost become desensitized to digital advertising. By sending physical branded products to your customers, you will be much more difficult to forget.

Your brand name will stick around

You’ll also be more memorable because there’ll be a physical reminder of you in your customer’s house. It can be easy to order a product online and then forget where you got it from. When you include a free promotional product with their delivery, they’re likely to keep it in their house and possibly use it, keeping you front of their mind.

They foster loyalty

If your customers receive free products from you that they find useful or that they can enjoy, then their opinion of you will improve. With improved brand affinity, customers are more likely to revisit your website and buy from you again in the future.

How to use promotional products

The easiest way for an e-commerce company to use promotional products is to use them as free gifts when someone places an order. You can either advertise this on your website or simply add in a branded product as a surprise gift.

There are different strategies you can take with this. You could, for example, include a small gift with every order. Something low cost but that still shows that you care. Alternatively, you could send gifts to loyal customers after they’ve spent so much or ordered from you so many times. Or, you could send advertising products to first-time customers as an incentive for them to buy from you again.

There are lots of different ways you can use promotional products for your brand, and a wide variety of products to choose from. You could print custom t-shirts, stress balls, stationery, or bags. Take a look at the range of products we offer for your brand, and get in touch if you have any questions.